Program curriculum

This course provides an introduction to the mindset, tools, methods, knowledge and skills that any new entrepreneur should have before starting to develop a business.

  • 1

    M00 Welcome to the course!

    • How to use this online course?

    • Welcome to the program! How to make the Digital Entrepreneurship Program a Success?

    • Why, How, What of your Business Idea

    • Let' share your Why, How, What!

    • M00 Survey
  • 2

    M01 Lean Startup Part 1

    • Module Introduction

    • Lean Startup

    • Lean Startup Method

    • Lean Canvas

    • The Problem

    • Customer Segments

    • Value Proposition

    • Download Module Slides

    • M01 Test

    • M01 Assignment

    • M01 Survey
  • 3

    M02 Lean Startup Part 2

    • Module Introduction

    • The Solution

    • Unfair Advantage

    • Existing Solutions

    • Revenue Streams

    • Download Module Slides

    • M02 Test

    • M02 Assignment

    • M02 Survey
  • 4

    M03 Lean Startup Part 3

    • Module Introduction

    • Early Adopters

    • Channels

    • Cost Structures

    • Download Module Slides

    • M03 Test

    • M03 Assignment

    • M03 Survey
  • 5

    M04 (in)Validating Assumptions

    • Module Introduction

    • Riskiest Assumption

    • Assumptions Mapping

    • Market Research

    • Primary Research

    • Secondary Research

    • Competition Research

    • Download Module Slides

    • M04 Test

    • M04 Assignment

    • M06 Survey
  • 6

    M05 Value Proposition Design Part 1

    • Module Introduction

    • Talk to Customers

    • Value Proposition Canvas

    • Customer Jobs

    • Pains

    • Gains

    • Download Module Slides

    • M05 Test

    • M05 Assignment

    • M05 Survey
  • 7

    M06 Value Proposition Design Part 2

    • Module Introduction

    • Content Review

    • Value Map

    • VP Statement

    • Download Module Slides

    • M06 Test

    • M06 Assignment

    • M06 Survey
  • 8

    M07 Interview Plans & Data Analysis

    • Module Introduction

    • Talk to customers

    • Interview Plans

    • Data Analysis

    • Modules 01-07 Recap

    • Bonus: Interview Protocols

    • Download Module Slides

    • M07 Test

    • M07 Assignment

    • M07 Survey
  • 9

    M08 Finance 1

    • Module Introduction

    • Pricing Models

    • Revenue

    • Cost Structures

    • Profit

    • Break Even Point

    • Download Module Slides

    • M08 Test

    • M08 Survey
  • 10

    M09 Marketing Fundamentals

    • Module Introduction

    • Why Marketing

    • Product

    • Price

    • Place

    • Promotion

    • Go-To-Market Strategy

    • Customer Journey Mapping

    • Download Module Slides

    • M09 Test

    • M09 Survey
  • 11

    M010 Pitch Training

    • Module Introduction

    • Pitch Content

    • How to Stand Out

    • Pitching Do's and Don'ts

    • Pitch Examples & Breakdowns

    • Download Module Slides

    • M10 Test

    • M10 Assignment

    • M10 Survey
  • 12

    M011 Business Plans

    • Module Introduction

    • Why Business Plans

    • Before Getting Started

    • The Market

    • The Business

    • Operations

    • Financials

    • Download Module Content

    • M11 Survey