Course curriculum

  • 1

    0. Handbook & Calendar

    • RYB Founder Handbook
  • 2

    1. Business Plan 1o1

    • 1.1. You as an Entrepreneur

    • 1.2. Business Plan Structure: Introduction

    • 1.3. Business Plan Structure: You as an Entrepreneur & Your Business

    • 1.4. Business Plan Structure: Your Marketing Plan

    • 1.5. Business Plan Structure: You Financial Plan
  • 3

    2. Legal Structure of Your Business

    • 2.1. Introduction with Nino Comello

    • 2.2 Taxes in The Netherlands

    • 2.3. Accounting and Tools

    • 2.4. Legal Requirements for Registration
  • 4

    Workshop Recording: Road to having a successful business in the Netherlands with Marcel

    • Recording: Road to having a successful business in the Netherlands with Marcel
  • 5

    Bonus (Nino Comello): Dutch Culture an How to Engage

    • Key Principles for Communication

    • Negotiation Tactics

    • Representation Activities

    • Building Relationships vs Quick Sales A

    • Building Relationships vs Quick Sales B
  • 6

    3. Build Your Financial Plan

    • Financial Plan - Qredits Model

    • 3.1. Intro

    • 3.2. Excel

    • 3.3. Investments

    • 3.4. Financing

    • 3.5. Indirect Costs

    • 3.6. Direct Costs

    • 3.7. Sales Forecast

    • 3.8. Wrap Up
  • 7

    Workshop Recording: Finance Basics with Sander de Gans

    • Recording: Finance Basics with Sander de Gans
  • 8

    Submission of First Draft

    • Submission of First Draft of your Business Plan.
  • 9

    Workshop: Introduction to BBZ (Social Security Benefits for Entrepreneurs) with Marcel

    • Recording: Introduction to BBZ
  • 10

    4. Marketing for Startups (Your Marketing Plan)

    • 4.1. Creating the Brand Key

    • 4.2. Market Research & Competitor Analysis

    • 4.3. SWOT Analysis

    • 4.4. Marketing Objectives

    • 4.5. Strategy & Positioning

    • 4.6. Marketing Mix (4Ps)

    • 4.7. Program & Budget

    • 4.8. Monitoring & KPIs

    • 4.9. Conclusion & Wrap-Up
  • 11

    5. Marketing for Startups (Your Social Media Presence)

    • Audience and Platforms

    • Brand Positioning and Content Creation

    • Challenge
  • 12

    Bonus Content: Linkedin for Businesses

    • Linkedin for your business

    • Personal Branding: Being authentic and defining your personal “Why”

    • Neuromarketing principles for your LinkedIn profile success: Relevance, Social proof and Urgency

    • Content Creation: How to overcome your blocks and start developing content relevant for your persona

    • LinkedIn algorithms: 5 strategies to make LinkedIn algorithm your friend
  • 13

    Bonus Content: Web Design - Create a Landing Page

    • Intro

    • Get to know the landing page

    • Showcase: Real-World Landing Page Examples for Successful Businesses

    • Landing Page Tools
  • 14

    6. Pitching 1o1

    • 6.1. Intro - Types of Pitches

    • 6.2. Pitching Content

    • 6.3. How to Stand Out - Assignment
  • 15

    7. Negotiation

    • 7.1. Negotiation Part 1

    • 7.2. Negotiation Part 2
  • 16

    8. Leads: Sales Journey

    • Sales & Leads: Sales Journey
  • 17

    Workshop Recording: Financial Strategy with Robert

    • Recording: Financial Strategy with Robert
  • 18

    Submission of Second Draft

    • submission of the second draft of your Business Plan.