Course curriculum

  • 1

    Week 1: Set-up for success

    • Week 1: Set-up for Success

    • Exercise W1: Set a personal goal

    • Digital Etiquette: Basic rules in online learning environment

    • Additional Reading: START WITH WHY by Simon Sinek

    • Recording of Kickoff Session
  • 2

    Week 2: Leadership & Team Management

    • Week 2: Leadership & Team Management

    • Pre-work

    • WS1: Leadership & Team Management Part 1

    • WS1: Leadership & Team Management Part 2

    • WS1: Leadership & Team Management Part 3

    • Assignment W2: Create your mission, vision, and value statement
  • 3

    Week 3: Customer Discovery

    • Week 3: Customer Discovery

    • WS2: Customer Discovery

    • Past here the link to your ongoing Hypothesis Log

    • Hypotesis Log Template
  • 4

    Hypothesis Log: learn more about validating assumptions

    • Intro

    • Riskiest Assumption

    • Assumptions Mapping

    • Market Research

    • Primary Reasearch

    • Secondary Research

    • Competition Research
  • 5

    Interviews: Learn more about how to plan interviews

    • Intro

    • Talk to Customers

    • Interview Plans

    • Data Analysis

    • Recap

    • Interview Protocols
  • 6

    Week 4: Experimentation Plan

    • Week 4: Experimentation Plan

    • WS3: Customer Experience

    • Past here the link for your ongoing Experimentation Canvas

    • Experimentation Canvas Template
  • 7

    Week 5: Pragmatic Marketing in a Digital Age

    • Week 5: Pragmatic Marketing in a Digital Age

    • Pragmatic Marketing in a Digital Age New Lesson Part 1

    • Pre-work Part 1 Assignment

    • Pragmatic Marketing in a Digital Age Part 2

    • Pre-Work Part 2 Assignment

    • Pragmatic Marketing in a Digital Age Part 3

    • Your 1-sentence Marketing Plan

    • WS4: Pragmatic Marketing in a Digital Age
  • 8

    Week 8: Qualitative Data Analysis

    • WS 5: How to organize qualitative data?

    • Week 8: Qualitative Data Analysis
  • 9

    Week 11: Business Plan Writing

    • Prepare for the Business Plan Workshop

    • Week 11: Business Plan Writing

    • Business Plan Example Template

    • Experimentation Activity Report

    • WS6: Business Plan Writing
  • 10

    Why to work with a co-founder?

    • Week 11: Working with Co-Founders

    • Questions to work on as a cofounding team!

    • WS 7: Working with Co-Founders
  • 11

    Week 12: Finance & Pricing

    • Week 12: Finance & Pricing

    • Financial Model Template

    • WS 8: Finance & Pricing
  • 12

    Week 13: Web Design

    • Week 13: Web Design

    • Learn about Landing Pages - Intro

    • Learn about Landing Pages - Part 1

    • Learn about Landing Pages - Part 2

    • Learn about Landing Pages - Part 3

    • Build your Landing Page/Website

    • WS 9: Web Design
  • 13

    Week 14: Sales & Leads

    • Week 14: Sales & Leads

    • WS 10: Sales & Leads

    • Customer Profiles
  • 14

    Week 15: Elevator Pitch

    • Week 15: Elevator Pitch

    • WS 11: Pitching

    • Your elevator pitch!
  • 15

    Week 17: Personal Branding

    • Week 17: Personal Branding

    • WS 12: Personal Branding

    • Personal Branding Worksheet

    • Personal Branding Worksheet
  • 16

    Week 17: Networking Masterclass

    • Week 17: Networking Masterclass

    • WS 13: Networking Masterclass

    • Prepare an Event
  • 17

    Week 18: Time Management

    • Week 18: Time Management

    • WS 14: Time Management - Unlock Your Productivity Potential!
  • 18

    Final Assignment Submission

    • Final Assignment Submission