Course curriculum

  • 1

    1. Set-up for success

    • Additional Reading: START WITH WHY by Simon Sinek

    • Team Communication & Management (Recording)
  • 2

    2. NL-Based Businesses

    • Road to a Successful Business in NL (Recording)
  • 3

    3. Experimentation

    • Experimentation Kickoff (Recording)
  • 4

    Review DEP: Learn more about validating assumptions

    • Intro

    • Riskiest Assumption

    • Assumptions Mapping

    • Market Research

    • Primary Research

    • Secondary Research

    • Competition Research
  • 5

    Review DEP: Learn more about how to plan interviews

    • Intro

    • Talk to Customers

    • Interview Plans

    • Data Analysis

    • Recap

    • Interview Protocols
  • 6

    4. Time Management

    • Time Management (Recording)
  • 7

    5. Experimentation Plan

    • Experimentation Plan (Recording)

  • 8

    6. Elevator Pitch

    • Elevator Pitch (Recording)
  • 9

    Review DEP: Elevator Pitch Tips & Tricks

    • Module Introduction

    • Pitch Content & Structure

    • Pitching Do's and Don'ts

    • How to Stand Out

    • Mately Alumni Pitch Example

  • 10

    7. Personal Branding

    • Build Your Personal Brand (Recording)
  • 11

    Review DEP: Building Blocks for Entrepreneurial Success

    • Building Blocks for Entrepreneurial Success (DEP)
  • 12

    8. Social Media Strategy

    • Social Media Strategy (Recording)
  • 13

    Web Design: Create a Landing Page

    • Intro

    • Get to know the landing page

    • Showcase: Real-World Landing Page Examples for Successful Businesses

    • Landing Page Tools
  • 14

    Review DEP: Finance Basics

    • Introduction

    • Direct & Indirect Costs

    • Revenue & Profits

    • Pricing Models

    • Recap
  • 15

    9. Finance & Pricing - How to make money?

    • Revenue Model & Pricing (Recording)

    • Finance & Pricing Q&A (Recording)
  • 16

    10. Fine-tune your Lean Canvas

    • Fine-tune your Lean Canvas (Recording)
  • 17

    Prepare for the Marketing Workshop

    • Marketing Plan: Creating the Brand Key

    • Marketing Plan: Market Research & Competitor Analysis

    • Marketing Plan: SWOT Analysis

    • Marketing Plan: Marketing Objectives

    • Marketing Plan: Strategy & Positioning

    • Marketing Plan: Marketing Mix (4Ps)

    • Marketing Plan: Program & Budget

    • Marketing Plan: Monitoring & KPIs

    • Marketing Plan: Conclusion & Wrap-Up
  • 18

    11. Marketing Plan

    • Marketing Plan (Brand Key) - Recording

    • Marketing Plan (Marketing Mix) - Recording

    • Marketing Plan (Create Goals) - Recording

    • Marketing - Worksheet
  • 19

    12. Turn your Lean Canvas into a Pitch Deck

    • Turn you Lean Canvas into a Pitch Deck (Recording)
  • 20

    13. Sales & Leads

    • Sales & Leads (Recording)

    • Template - Lead/Prospect Phase: Ideal Customer Profile
  • 21

    Bonus Content: Legal Structure of a Business in the Netherlands

    • Legal Requirements for Registration

    • Taxes in The Netherlands

    • Accounting and Tools

    • Legal Requirements for Registration
  • 22

    14. Formal Business Plan

    • Move from your Pitch Deck to a Formal Business Plan