Course curriculum

  • 1

    Week 1: Set-up for success

    • Set-up for Success

    • Additional Reading: START WITH WHY by Simon Sinek
  • 2

    Week 2: Facilitation for Entrepreneurs

    • Week 2: Facilitation for Entrepreneurs

  • 3

    Week 3: Costumer Discovery

    • Week 3: Costumer Discovery

  • 4

    Hypothesis Log: learn more about validating assumptions

    • Intro

    • Riskiest Assumption

    • Assumptions Mapping

    • Market Research

    • Primary Reasearch

    • Secondary Research

    • Competition Research
  • 5

    Interviews: Learn more about how to plan interviews

    • Intro

    • Talk to Customers

    • Interview Plans

    • Data Analysis

    • Recap

    • Interview Protocols
  • 6

    Week 4: Experimentation

    • Week 4: Experimentation
  • 7

    Week 5: Data Analysis

    • Week 5: Data Analysis
  • 8

    Week 6: Chat GPT

    • Week 6: Chat GBT
  • 9

    Review DEP: Elevator Pitch Tips & Tricks

    • Module Introduction

    • Pitch Content & Structure

    • Pitching Do's and Don'ts

    • How to Stand Out

    • Mately Alumni Pitch Example

  • 10

    Week 6: Elevator Pitch

    • Week 6: Elevator Pitch
  • 11

    Week 7: Professionalism in the Netherlands

    • Week 7: Professionalism in the Netherlands
  • 12

    Review DEP: Building Blocks for Entrepreneurial Success

    • Building Blocks for Entrepreneurial Success (DEP)
  • 13

    Week 8: Sustainability a Competitive Advantage

    • Week 8: Sustainability a Competitive Advantage

  • 14

    Week 9: Stress Management

    • Week 9: Stress Management
  • 15

    Week 9: Cross-cultural  strategy

    • Week 9: Cross-cultural strategy
  • 16

    Week 10: Fine-tune your Lean Canvas

    • Week 10: Fine-tune your Lean Canvas
  • 17

    Review DEP: Finance Basics

    • Introduction

    • Direct & Indirect Costs

    • Revenue & Profits

    • Pricing Models

    • Recap
  • 18

    Week 11: Finance & Pricing

    • Week 11: Finance & Pricing
  • 19

    Week 12: Personal Branding

    • Week 12: Personal Branding
  • 20

    Review DEP: Build a Brand

    • Introduction to Branding

    • What is a Brand?

    • What is a Human Brand?

    • Brand building Do's & Don'ts

    • Alumni Branding Case Study - Hummus & Habibis
  • 21

    Review DEP: Linkedin for Businesses

    • Linkedin for your business

    • Personal Branding: Being authentic and defining your personal “Why”

    • Neuromarketing principles for your LinkedIn profile success: Relevance, Social proof and Urgency

    • Content Creation: How to overcome your blocks and start developing content relevant for your persona

    • LinkedIn algorithms: 5 strategies to make LinkedIn algorithm your friend
  • 22

    Web Design: Create a Landing Page

    • Intro

    • Get to know the landing page

    • Showcase: Real-World Landing Page Examples for Successful Businesses

    • Landing Page Tools
  • 23

    Week 12: Marketing Plan

    • Week 12: Marketing Plan
  • 24

    Week 13: Sales & Leads

    • Week 13: Sales & Leads
  • 25

    Week 14: Pitch Deck

    • Week 14: Pitch Deck
  • 26

    Week 15: Pitching Skills

    • Week 15: Pitching Skills
  • 27

    Week 18: Formal Business Plan

    • Week 18: Formal Business Plan
  • 28

    Week 19: Networking

    • Week 19: Networking