Program curriculum
This course provides an introduction to the mindset, tools, methods, knowledge and skills that any new entrepreneur should have before starting to develop a business.
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1
M00 Welcome to the course!
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How to use this online course?
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Welcome to the program! How to make the Digital Entrepreneurship Program a Success?
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Why, How, What of your Business Idea
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Let' share your Why, How, What!
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M00 Survey
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2
M01 Lean Startup Part 1
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Module Introduction
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Lean Startup
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Lean Startup Method
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Lean Canvas
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The Problem
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Customer Segments
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Value Proposition
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M01 Test
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M01 Assignment
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M01 Survey
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3
M02 Lean Startup Part 2
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Module Introduction
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The Solution
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Unfair Advantage
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Existing Solutions
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Revenue Streams
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M02 Test
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M02 Assignment
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M02 Survey
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4
M03 Lean Startup Part 3
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Module Introduction
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Early Adopters
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Channels
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Cost Structures
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M03 Test
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M03 Assignment
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M03 Survey
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5
M04 (in)Validating Assumptions
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Module Introduction
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Riskiest Assumption
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Assumptions Mapping
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Market Research
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Primary Research
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Secondary Research
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Competition Research
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M04 Test
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M04 Assignment
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M06 Survey
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6
M05 Value Proposition Design Part 1
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Module Introduction
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Talk to Customers
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Value Proposition Canvas
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Customer Jobs
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Pains
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Gains
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M05 Test
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M05 Assignment
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M05 Survey
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7
M06 Value Proposition Design Part 2
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Module Introduction
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Content Review
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Value Map
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VP Statement
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M06 Test
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M06 Assignment
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M06 Survey
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8
M07 Interview Plans & Data Analysis
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Module Introduction
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Talk to customers
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Interview Plans
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Data Analysis
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Modules 01-07 Recap
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Bonus: Interview Protocols
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M07 Test
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M07 Assignment
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M07 Survey
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9
M08 Finance 1
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Module Introduction
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Pricing Models
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Revenue
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Cost Structures
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Profit
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Break Even Point
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M08 Test
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M08 Survey
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10
M09 Marketing Fundamentals
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Module Introduction
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Why Marketing
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Product
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Price
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Place
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Promotion
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Go-To-Market Strategy
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Customer Journey Mapping
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M09 Test
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M09 Survey
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11
M010 Pitch Training
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Module Introduction
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Pitch Content
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How to Stand Out
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Pitching Do's and Don'ts
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Pitch Examples & Breakdowns
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M10 Test
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M10 Assignment
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M10 Survey
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12
M011 Business Plans
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Module Introduction
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Why Business Plans
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Before Getting Started
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The Market
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The Business
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Operations
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Financials
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Download Module Content
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M11 Survey
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