Program curriculum

This course provides an introduction to the mindset, tools, methods, knowledge and skills that any new entrepreneur should have before starting to develop a business.

  • 1

    M00 DEP Set-up for success

    • Welcome to the program! How to make the Digital Entrepreneurship Program a Success?

    • How to use this online course?

    • How can you utilize Slack?

    • Digital Etiquette: Basic rules in online learning environment

    • Are you ready to continue?
  • 2

    M01: Getting ready for your entrepreneurial journey!

    • Module 1 overview: What to expect for this module?

    • Professionalism 101: Building Blocks for Entrepreneurial Success

    • Finding the Business Idea for You to Start

    • Is the idea worth pursuing?

    • Why, How, What of your Business Idea

    • Additional Reading: START WITH WHY by Simon Sinek

    • Let' share your Why, How, What!

    • Bonus: Alumni Sharing Her Experiences and Tips with Entrepreneurship and DEP

    • M00 Survey
  • 3

    M02: Concept overview

    • Module Overview

    • Lean Start-up Methodology

    • Lean Canvas

    • Value Proposition Canvas

    • Module 2 Quiz
  • 4

    M03 Value Proposition Canvas Part 1

    • Module Introduction

    • Introduction of the Value Proposition (what and why)

    • The Value Proposition Canvas

    • Customer Profile and Jobs to be done

    • Pains and Gains & What are the methods to identify the needs and pains

    • Module 3 Quiz

    • Module 3 Assignment

    • Module 3 Survey
  • 5

    M04 Value Proposition Canvas Part 2

    • Value Proposition Statement: How to write Value Proposition?

    • Understanding Your Customers

    • Types of Value Propositions

    • Module 4 Assignment

    • Module 4 Quiz

    • Module 4 Survey
  • 6

    M05 Lean Canvas

    • Module Introduction

    • Problem, Customer segments & Value Proposition

    • Early Adopters, Solution, Unfair Advantage and Existing Alternatives

    • Channels, Cost Structures, Revenue Streams and Key Metrics

    • Module 5 Quiz

    • Module 5 Assignment

    • Module 5 Survey
  • 7

    M06 Pitch Training

    • Module Introduction

    • Pitch Content & Structure

    • Pitching Do's and Don'ts

    • How to Stand Out

    • Mately Alumni Pitch Example

    • Module 6 Assignment

    • Module 6 Test

    • Module 6 Survey
  • 8

    M07 Connecting the dots - (in)validating assumption

    • Module Introduction

    • Customer Discovery

    • Additional reading: The Mom Test; how to talk with your customers

    • (In)Validating Assumptions

    • Value proposition and Lean Canvas; Bringing it all together

    • Module 7 Quiz

    • Module 7 Assignment

    • Module 7 Survey
  • 9

    M08 Marketing Fundamentals

    • Module Introduction Marketing

    • Marketing Fundamentals

    • Product & Price

    • Place & Promotion

    • Customer Journey

    • Module 8 (Marketing fundamental) survey

    • Introduction to Branding

    • What is a Brand?

    • What is a Human Brand?

    • Brand building Do's & Don'ts

    • Branding Case Study

    • Module 8 Quiz

    • Module 8 (The branding ABC) Survey
  • 10

    M09 Finance

    • Module Introduction

    • Direct & Indirect Costs

    • Revenue & Profits

    • Pricing Models

    • Recap

    • Module 9 Quiz

    • Module 9 Survey
  • 11

    M10 Tools to test your business with (almost) 0 investment

    • BONUS MODULE: Tools to Test Your Idea with (Almost) 0 Investment

    • Part 1: Landing Page

    • Get to know the landing page

    • Showcase: Real-World Landing Page Examples for Successful Businesses

    • Landing Page Tools

    • Module 10 Survey: Landing page

    • Part 2: Linkedin for your business

    • Personal Branding: Being authentic and defining your personal “Why”

    • Neuromarketing principles for your LinkedIn profile success: Relevance, Social proof and Urgency

    • Content Creation: How to overcome your blocks and start developing content relevant for your persona

    • LinkedIn algorithms: 5 strategies to make LinkedIn algorithm your friend

    • Challenge! Share your Linkedin profile or your landing page!

    • Module 10 Survey: Linkedin for your business