Course curriculum

  • 1

    Welcome to the course!

    • Welcome to Growth Program Fall 2024

    • GP Fall 2024 Session 1: Set Yourself Up For Success
  • 2

    Masterclass 1: Go-To-Market Strategy

    • Masterclass: GTM Strategy with Marc Wullings

    • Outline of the GTM Assignment
  • 3

    Masterclass 2: Financial modelling

    • Masterclass: Financial Modelling with Gijs Marbus

    • Outline of Financial Modelling Assignment
  • 4

    Workshop: Pitching

    • Pitch Perfect with Angela Solomon
  • 5

    Finance 101

    • Finance Basics: Introduction

    • Overview of Direct & Indirect Costs

    • Overview of Revenue & Profits

    • Overview of Pricing Models

    • Quick Recap
  • 6

    Workshop: Marketing

    • Overview of Business Marketing

  • 7

    Mentorship

    • Overview of Mentorship

    • Proposed Mentorship Session Structure
  • 8

    12-Month Growth Plan

    • Final Assignment: Your 12-Month Growth Plan

    • 12-Month Growth Plan Framework